Launched in 2011, GetGenuine is an automotive trade rewards programme that utilises the power of collective automotive brands working together to incentivise the trade to purchase genuine parts. GetGenuine was created to provide manufacturers with an exclusive point of difference over the aftermarket. GetGenuine is a world first in the automotive industry and provides a unique platform for over 30 automotive brands to acquire new trade business, whilst strengthening existing customer relationships and motivating them to spend more.

For Partners

  • The program provides a behavioural change tool, utilising the element of personal reward to generate loyalty
  • We have created an engagement platform to deliver highly personalised messaging for our automotive partners
  • Providing a tool for dealers to drive retention, growth and acquisition

For Members

  • Members earn points from our participating dealers for purchasing genuine parts and paying their trade account in 30 days
  • They are able to use their points for their choice of rewards
  • Members can redeem from the hundreds of rewards featured in our online Rewards Shop or use our Dream Rewards concierge service to redeem their points for anything they want
GetGenuine GetRewards - Rewarding customers for purchasing genuine automotive parts since 2011
How it works

Join GetGenuine for free at getgenuine.com.au/join-us

Purchase genuine parts from a participating GetGenuine dealer
(search dealers here)

Pay your dealer on time. Within 30 days of purchase.

Earn 1 GetGenuine Point per $1 spent (excl. GST) on genuine parts purchases.

Redeem GetGenuine Points for fantastic rewards at the Rewards Shop!

Other brands participating in the program...

Become a participating dealer





5000+ database
Monthly update & campaign specific
Open rate twice the industry average

GetGenuine Website

1,500+ sessions every month
54% are returning visitors


Access to key data and features, plus the ability to send targeted push notifications to members

Genuine Article

Quarterly publication for the automotive industry
Available exclusively through digital mediums


Access program insights, connect with members, view promotions via dealer & member dashboards


Ad-hoc campaigns 81% of members have supplied a mobile phone number


Our App for Partners

Gain a deeper understanding of your customers using the GetGenuine GetRewards programme. With behavioural insights at your fingertips, it's the ultimate tool to drive business growth.

  • Access customer accounts and contacts
  • Track purchase behaviour and view recent redemptions
  • Add customers to the programme
  • See programme news, promotions and special offers
  • Communicate directly with customers via instant notifications.

Our App for Member

A quicker and easier way for your customers to make the most out of their membership. Your customers can:

  • Find and connect with local and national suppliers to earn more reward points
  • Track their points balance and redemptions
  • Get instant notifications on new deals, promotions and competitions





Data & Analytics

We provide you with a unique level of data, enabling you to make informed and measured decisions. Our marketing service can help you reach out to your customers with a mix of marketing services tailored to fit your unique requirements.

This combination of detailed insights and segmented marketing will ensure that you target the right customers with messages that are impactful, relevant and cut-through the clutter.

Rewards Shop

Our online Rewards Shop stocks hundreds of products from leading brands such as Apple, Samsung, Smeg, Fitbit and more. All orders are carefully handled by our customer experience team, and can be delivered straight to your customer's door. Members have the option to use cash to top up their points and reach the amount required for redemption.

Dream Rewards

Our managed concierge service makes it easy for your customers to redeem their reward points on the things that they really want...from rugby tickets to music concerts... engagement rings to home makeovers...flights around the world to end of year staff parties...medical procedures to gym memberships...your customers have the power to choose what to use their reward points on.


“We have been part of the GetGenuine program for over a decade now, and in that time we have redeemed our points several times on products such as household appliances, an Apple TV and travel. We take participation in the program into consideration when deciding on a supplier to purchase from, and we value the quality and reliability afforded to us through using genuine parts. The GetGenuine app is a handy tool, which makes it easy to keep track of points and activity – I would absolutely recommend becoming part of the GetGenuine program.”

Tania Petropoulos
Cambro Motors

The opportunity to offer rewards for purchasing Genuine Parts via the dealer network has enabled us to grow our trade business, increase loyalty and strengthen relationships with our customers. Hard working trade businesses can offer peace of mind to their customers with factory backed warranty on genuine parts, competitive pricing and earn rewards along the way. We have now expanded the range of brands we offer through the Get Genuine program and look forward to further growth with a great working partner.”

Matthew Williams
Rex Gorell Family Group

“Here at Parramatta Smash Repairs, we believe genuine parts are the best option to ensure quality, safety and the bestfit for any vehicle. The GetGenuine program has been valuable to us, as we’ve been able to redeem using our points, which we personally used to reward our staff for their great work. The app is simple to use, and makes it easy to search for and redeem rewards.”



Steve Simpson
Parramatta Smash Repairs

Contact us

To become a participating GetGenuine dealer, or for some additional program information, get in touch with us today.

Become a participating dealer